It's not a new idea

Conventionally, an organisation's “bottom line” provides shareholders, accountants and auditors with financial measures of performance and accountability. The concept of a Triple Bottom Line was first developed by John Elkington in the early 1990’s, to encompass social and environmental, as well as economic, impact. It has travelled a long way: by 2001 the European Commission was recommending a triple bottom line framework for published accounts.

But is a visible commitment to trading responsibly the prerogative of multinationals with a large marketing budget? How can ethical business be driven from the bottom up? How can small and medium sized businesses, charities, or cash-strapped local authorities adopt more responsible ways of operating?

...but it's an idea whose time has come

Now, anyone with an interest in trading responsibly and ethically, as well as profitably, can register those intentions and act on them, by becoming a participating organisation in the new Triple Bottom Line Index (TBLI).

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The Triple Bottom Line Index

"We dare not miss the truly radical and creative moment in which we live - one in which we are being asked to redefine work itself."

Matthew Fox, The Reinvention of Work.

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