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Conventionally, an organisation's bottom line provides shareholders, accountants and auditors with financial measures of performance and accountability. The concept of a Triple Bottom Line was first developed by John Elkington in the early 1990s, to encompass social and environmental, as well as economic, impact. It has travelled a long way: by 2001 the European Commission was recommending a triple bottom line framework for published accounts.
But is a visible commitment to trading responsibly the prerogative of multinationals with a large marketing budget? How can ethical business be driven from the bottom up? How can small and medium sized businesses, charities, or cash-strapped local authorities adopt more responsible ways of operating?
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Now, anyone with an interest in trading responsibly and ethically, as well as profitably, can register those intentions and act on them, by becoming a participating organisation in the new Triple Bottom Line Index (TBLI).
"We dare not miss the truly radical and creative moment in which we live - one in which we are being asked to redefine work itself."
Matthew Fox, The Reinvention of Work.