You followed the unhappy unravelling of Enron and WorldCom’s fortunes in the media. As a shareholder, you may already have felt the consequences of one “fat-cat” package too far. As the director of a small organisation, you may be doing your best to run effective recycling and profit-share programmes for your employees.
Whoever you are, you've probably at some point thought there has to be a better way of doing business, a way that considers our collective future as well as our individual present. The call has gone out for more responsible attitudes and measures in world commerce. Whatever the motivation (and the sensitivity of large organisations to PR risk and image-management is clearly a factor), “Corporate Social Responsibility” (CSR) is now a phrase regularly heard in corporate corridors.
The Triple Bottom Line Index